Brand Manager

ROLE: Brand Manager

REPORTS TO: Director, Marketing  


We are looking for a Brand Manager to join the Earth’s Own marketing team based out of our head office in Burnaby. Our Brand Manager will have a big hand in both developing and executing the brand strategy to drive and accelerate growth.



This is a very exciting time for the marketing team as we continue to grow and expand! This role will be responsible for the development of marketing plans, new product innovation, advertising and support programs, pricing and consumption analysis to facilitate the volume and profit growth and support the achievement of company growth targets.

Here is who you are…

Drive & Motivation

  • You believe that plant-based is more than just a way of eating but a total lifestyle shift
  • You are passionate about changing the world through a plant-based movement and the environmental impact that can have on the world (but being vegan isn’t required)
  • You want to have impact, add strategic value and be proactive in finding opportunities to make a difference
  • You have a passion for growth and a proactive approach to personal development
  • You are interested in the development of plant-based milks & food and are keen to understand the trends & insights within plant-based

Character & Abilities

  • You have the ability to work in a high rate of productivity in a fast-paced environment
  • You have a proven ability to contribute as part of a team and as well as be a strong leader, owning your brand portfolio as if it was your own business
  • You have a proven ability to develop effective marketing programs, translating marketing objectives & strategy into functional activation plans that achieve targets
  • You are a people person that enjoys collaborative team sessions and isn’t scared off by discussions with senior leadership
  • You are entrepreneurial and know how to balance structure & process with just getting the job done
  • You have the ability to develop new products from insights & trends to product briefs, managing P&L’s and executing the go-to-launch strategy

Knowledge & Skills

  • You have excellent project management skills, with ability to lead cross functional teams
  • You are analytical and know how to provide strategic business insights & implications from key data
  • You have strong communication skills, both written and oral
  • You are highly organized and able to multitask
  • You have excellent troubleshooting skills and are solutions-oriented
  • You possess the ability to identify and map out white space opportunities



  • You have a Degree or Diploma in Business, preferably Marketing
  • You have at least seven years’ experience in marketing, within a CPG environment preferred
  • You have a strong understanding and working knowledge of Nielsen Homescan, MarketTrack and related market analysis tools
  • You have previously managed and worked with agency partners


Things You Will Do…

  • Leads the development of new products and formula improvements to best meet the needs of customers and consumers
  • Manages relationships with in-house digital team, partners and Agencies to ensure a unified Brand image and message throughout advertising, packaging and promotional efforts
  • Interprets research information and available data to capitalize the growth opportunities and track the performance of the market, our company, and competition
  • Develops and executes strategic marketing plans to facilitate volume and profit growth to meet company objectives, including: Brand reviews/analyses, budget management (coding and approving invoices, business cases,), promotional plans (managing agency relationships), media/ad plans, competitive analyses, and accurate forecasting for new products
  • Plans and develops the organization’s advertising and promotion activities through internal and external suppliers. including day-to-day communication, budget management, and negotiating costs

Other …

  • Develop consumer insights & implications for the business through trend gathering and competitive monitoring
  • Recommends and manages research with our various agency partners
  • Identifies opportunities for product improvements and line extensions and manages their implementation


Detailed Description of Duties:

  • Provides guidance on pricing and margins for your brand portfolio
  • Works closely with Sales to ensure trade/consumer marketing develops programs that meet Brand and sales objectives
  • Remains current on our industry and general marketing knowledge. Keeps management informed on developments
  • Evaluates market reactions to advertising programs, product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
  • Leads development of campaign briefs and activation plans with the digital team & agency partners
  • Manages the development and production of marketing materials for campaign launches


To apply, please visit our LinkedIn page!