Director of Sales, Western Canada

Come work for a Socially Conscious Company delivering the future in Food and Beverage.

Earth’s Own Food Company Inc. is a pioneering healthy food and beverage company dedicated to nutritional innovation and sustainability in order to actively improve people’s lives and wellbeing. With a product line-up that includes leading healthy beverage brands Almond Fresh, So Good, So Nice, and Happy Planet; Earth’s Own Food Company is devoted to developing great tasting wholesome products that are good for our consumers, their families, the community and the planet.

Key Responsibilities:

  • Manages the sales functions to ensure the department effectively performs and contributes to the company’s overall success and vision.
  • Prepares a strategic plan for Western Canadian sales annually and drives the plan to achieve revenue and cost targets.
  • Employee Development:
  • Recruits top quality employees that understand and support the company’s vision and strategy.
  • Trains employees in their job functions.
  • Assists employees in creating their personal development plans.
  • Reviews and monitors the performance of employees and provides guidance to ensure they meet their job responsibilities and objectives.
  • Prioritizes and schedules work for department employees.
  • Prepares annual budget and forecast in conjunction with other members of the management team, monitors performance against the budget throughout the year, and makes adjustments in departmental activities as required.
  • Develops policies and procedures, as well as best practices for the department.
  • Cultivates and maintains a key account prospect list.
  • Develops relationships with key accounts, monitors their needs and makes recommendations for improved sales.
  • Meets regularly with the other departments to forward information from the customers, and to address any challenges that affect customers from other departments.
  • Develops sales reporting tools for internal use (for analysis) and external use (in retail presentations): AC Nielsens, Spins data, internal sales figures and customer data.
  • Develops and maintains network of contacts within the food and beverage industry across North America, represents the company at the government and industry levels through associations.
  • Maintains a good working knowledge of current sales techniques and trends and industry developments by attending conferences and conducting related research.
  • Manages all national and major accounts in a supporting role and key rep role as required.
  • Nurtures existing and cultivates new sales channels including growing new alliances for continuous business development.
  • Resolves customer service issues escalated from the Sales team.
  • Recommends new product introductions.
  • Carries out other related duties as required.


  • Education: degree or diploma in marketing or sales.
  • Experience: at least 10 years in a sales position in the food or beverages industry with sales in Canada and the US, plus at least 3 years in senior management/director role.
  • Excellent knowledge of the food industry in Canada and the US, in particular, health and non-dairy sectors and/or Perishable businesses
  • Proven supervisory experience and ability to grow sales people.
  • Ability to effectively contribute to strategic direction as a member of a senior management team.
  • Experience working with a brokerage network.
  • Proven ability to grow revenues in the territory.
  • Excellent networking and relationship building skills.
  • Experience with food and beverage, preferably the health segment.
  • Excellent customer relations skills with willingness to do what it takes.
  • Strong time management skills.
  • Excellent oral and written communication skills.
  • Excellent sales and marketing skills with proven follow through.
  • Strong computer skills, especially MS Office.
  • Category Management knowledge.
  • Willingness and ability to travel.

Job Type: Full-time


  • Sales: 10 years (Preferred)
  • managing sales team: 6 years (Preferred)
  • Consumer Packaging Goods: 4 years (Preferred)


  • Vancouver, BC (Preferred)

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